Textio Marketing Website Redesign
CREATIVE Director + lead designer + project managerIn 2024, I led a revamp of Textio's marketing website. Our website was extremely outdated. We were using using years-old visuals, had inconsistent and lackluster messaging throughout, our product pages lacked depth, and the site map that didn't match our company goals. We were also entirely dependent on engineering support to update or launch any pages.
As the project lead, I developed the overall strategy, managed a large team of contributors (both FTE and contract), and established rolling timelines for execution. And as the lead designer, I also planned our new site map, enhanced our navigation, and designed every single page on Textio.com.
looking backBelow are a few different snapshots of Textio.com prior to the redesign work.
the processAll design work for this project was completed in Figma, with pages built and developed inside of HubSpot.
site map and navigationWith this project work, our entire site map and website structure needed to be revisited. We had entire sections of pages that were not serving us, and our overall web presence made us feel too small for our enterprise customers.
the resultsThis project was a huge team effort, and the resulting performance data proves its success (increased time on pages, decreased page bounce rates). Now, the marketing team is fully independent with all website work.
HOMEPAGEtextio ai
newsroom
buying guide