Language Bias in Performance Feedback Report

CREATIVE Director  +  lead designer

Did you know that your team’s top performers get the lowest-quality feedback, and it’s worst for high-performing women? Every year, Textio publishes an industry-leading data report regarding language bias in performance feedback. For the 2024 report, I was in charge of all creative execution across touch points, including report format, layout, and design, as well as designing the new research landing page and all social media content.

looking back

Textio’s annual data report is one of the many pieces of collateral that I redesigned in its entirety. The previous iterations of the report looked very similar year-over-year and were fairly simple in their execution. Select pages of the 2023 report are shown below. This approach to the report moving forward was simply incongruous with the persona that 2024 Textio is working to convey to the world.

 
the data

This year’s data set includes reviews for more than 23,000 people. The research expanded on previous years’ findings to understand the impact of bad and biased feedback on individual and team performance.

the full report

The Language Bias in Performance Feedback 2024 report is available for download on the landing page here and can also be viewed below.

Website

The 2024 data report landing page got a refresh this year along with the report.
The screenshots below show a side-by-side comparison.

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